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Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi by Mohammadreza Eslamparast

Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.


ỌlaọchaNgwungwu· 2022

Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

Colors

The Design

About Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi

Shadlee bụ usoro ngwugwu ihe ọṅụṅụ mmiri mkpụrụ osisi e mepụtara maka ụdị mkpụrụ osisi asatọ, gụnyere ọlị osisi, mango na cheri utoro. Karịtọn ọ bụla dị 45 mm n'obosara, 45 mm n'omimi na 130 mm n'ịdị elu. E ji aka sepụta eserese ndị a n'ụdị cubism, wee nyochaa ha ma mezuo ha na kọmputa. A na-eji agba dị larịị n'ihi na usoro mbipụta flexography anaghị ekwe ka e nwee mgbanwe agba nwayọọ nwayọọ. Ngwugwu ọ bụla na-egosi ihu echiche akụkọ ifo nwere nkọwa dịka akwụkwọ osisi, mkpụrụ osisi, ngwa egwú ma ọ bụ ihe egwuregwu. Agba ngwugwu ọ bụla metụtara utoro ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shadlee Ọrụ Bụ Isi: Ngwugwu Ihe Ọ​ṅụ​ṅụ Mmiri Mkpụrụ Osisi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging
Width 45 mm x Depth 45 mm x Height 130 mm
Tags
Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology
All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge
There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research
Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration
The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration
May - Jun 2020, Tehran, Iran
Operation Flow
Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents
Copyrights belong to Shadlee Juice Makers
Team Members
Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits
All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.

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