Devynerios Labelụ by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Devynerios Labelụ

by Asta Kauspedaite

Client: Mv Group

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Devynerios Labelụ

Devynerios bụ ezinụlọ nke ahịhịa ahịhịa pụrụ iche bụ onye ndu otu na Lithuania. Ha na-anọchi anya Lithuania, ezigbo ụzọ mmepụta na ntụziaka dabere na ihe ndị sitere n'okike. Ngwaahịa ọ bụla dị iche na iche. A na-egosipụtakwa njirimara ndị dị mkpa na nhazi akara. Originalios imewe na-ekwupụta eziokwu. Zalios nwere ọtụtụ akwa ma baa ọgaranya, na-emikpu gị n'ime ụwa ihe omimi nke ahịhịa. Raudonos, obi ike na ntorobịa na-egosipụta site na iji asymmetry na agba doro anya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Devynerios Labelụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Devynerios Labelụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Devynerios Labelụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas