The Aodh Ngwugwu Whiskey Irish by Tiago Russo

The Aodh Ngwugwu Whiskey Irish by Tiago Russo is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ Competition Category.

BronzỌnụ Ọgụgụ Ntakịrị· 2022

The Aodh Ngwugwu Whiskey Irish

by Tiago Russo

Client: The Craft Irish Whiskey Co.

Ihe Nrite A' Design Award nke Bronz Winner in Ọnụ Ọgụgụ Ntakịrị Category

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The Design

About The Aodh Ngwugwu Whiskey Irish

Aodh bi n'ụwa nke ọchịchịrị na ọmarịcha, ebe ọkụ dị ala na agụụ na-arị elu. N'ịdabere na ihe omimi a, ọ na-akọ banyere oge mgbe ọchịchịrị gasịrị, ọ na-etolite helix na-adọrọ adọrọ nke na-agba afa na mgbaasị. Ihe nkwụnye Aodh na-enye ọkụ si n'azụ karama ahụ, opal LED trim na-eziga ibé ọla edo na-agbagharị na whiskey tupu ịgba egwu n'elu enyo nke etiti ahụ. N'ịjikọta mkparịta ụka nke ehihie na abalị, ebe mgbanaka ọla edo a na-egbu maramara na-egosipụta ìhè ahụ, ebe nkọwa ederede na nke a kpụrụ akpụ na-amịkọrọ ya, na-eme ka ọkụ na-etinye Aodh n'ụzọ kwụ ọtọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

The Aodh Ngwugwu Whiskey Irish meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Aodh Ngwugwu Whiskey Irish ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Aodh Ngwugwu Whiskey Irish na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Dimensions & Packaging: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Tags: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Production Technology: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Design Challenge: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Research: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiration: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Project Duration: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Operation Flow: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Team Members: Tiago Russo
Katia Martins