Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ Competition Category.
ỌlaedoỌnụ Ọgụgụ Ntakịrị· 2020
Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ọnụ Ọgụgụ Ntakịrị Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum
Zacapa Reserva Limitada 2019 bụ nhazi mkpuchi nke ọnụọgụ ole na ole maka rum kara aka. Akara agba aja aja nke nwere mkpụrụedemede e ji ọla edo mee ka mma na-adakọ nke ọma na agba amba na ọla edo nke mmanya ahụ. Petate band nke bụ akara ngosi ya, ihe mgbakwasị e ji ahịhịa kpaa nke ndị inyom ọka ǹka Guatemala mere n'agba pụrụ iche maka mbipụta a, na-agba karama ahụ gburugburu. Nhazi kanista ahụ na-ejikọta agba na udidi dị iche iche sitere na mmụọ nsinye nke odida obodo Guatemala. Na kanista ahụ, e gosipụtara petate band na akara ngosi nwere ndetu ụtọ mmanya n'agba ọla edo.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zacapa Reserva Limitada 2019 Nhazi Mkpuchi Rum na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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