Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ Competition Category.
ỌlaọchaỌnụ Ọgụgụ Ntakịrị· 2020
Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ọnụ Ọgụgụ Ntakịrị Category
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The Design
About Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ
Ciroc White Grape bụ nhazi karama e mepụtara maka ntinye ụtọ nke oge ezumike, nke a na-ewepụtaghị ọtụtụ. Atụmatụ anya na-ewere ntụziaka site na champagne na mkpụrụ vaịn ọcha. Karama a e mechara ya n'ụdị ọla edo dị nro nke e mepụtara dị ka agba emere pụrụ iche. Orb Ciroc ọdịnala na-adịkwa n'elu karama ahụ n'ọla edo a hụchara acha nke e ji ígwè mee. Otu medallion oke ọkụkọ nwoke nwere ígwé ọla edo na-egbuke egbuke na-apụta n'okpuru karama ahụ. Mmetụta ọla edo na-agbakwụnye n'elu ibe ya bụ nke oriri na nke mara mma. E bu n'obi ka karama 750 ml a bụrụ onyinye oge.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Ciroc White Grape Vodka Primary Function: Nhazi Mkpuchi Nke Ọ Nwepụtaraghị Ọtụtụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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