Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ nke Izabela Jurczyk

Ihe emepụtara bụ Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ nke Izabela Jurczyk bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2022

Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ

nke Izabela Jurczyk

Onye Ahịa: Bethru

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ

Ederede Akwụkwọ: Bethru bụ nhazi ngwugwu emere maka ụdị ngwa nsachapụ ụlọ nke dabere na tablets siri ike na karama spray a na-eji ugboro ugboro. E ji ihe eji arụ ọrụ 93 pasent sitere n'okike mepụta tablets ndị a, ha bụkwa vegan, ha adịghị emegbu anụmanụ ma ọ dịghịkwa mmịrị microplastic n'ime ha. Otu tablet ọ bụla na-agbaze na mmiri ọdụ mmiri ma mepụta 300 milliliter mmiri nsachapụ. A na-azụta karama spray naanị otu ugbo ma jiri ya ọtụtụ ugboro, nke na-ebelata mkpofu rọba (plastic). E ji akwụkwọ kechie tablets ndị ahụ, a na-emekwa igbe ndị ahụ site n'akwụkwọ enwere ike ịmegharị. Agba na ụdị nhazi ngwugwu a bụ ihe e sitere n'okike wepụta.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Bethru Ọrụ Isi: Ngwugwu Ngwaahịa Nsachapụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Nha & Mkpuchi: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Mkpado: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Teknụzụ Mmepụta: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Ịma Aka Imepụta: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Nchọpụta: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Mkpali: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Oge Ọrụ: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Usoro Ọrụ: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Ndị Otu: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Asụsụ Foto: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design