Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ

Broken Top Brewing Co Craft Beer bụ nhazi ngwungwu ihe ọṅụṅụ e mepụtara maka otu ụdị ụlọ ọrụ mmanya achụpụtara na obere ọnụọgụgụ nke na-emepụta IPA na pilsner. Ụdị eserese ahụ sitere n'echiche ihe egwuregwu oge ochie. Akara ahịa ejikọtara ejikọ na-agbanwe dabere na agba nke ụdịrị ngwaahịa ọ bụla ma jikọta ya na ụdị eserese ahụ iji mepụta anya ọhụụ dị iche. Emere mkpọ ndị a site na aluminum na-acha anụnụ anụnụ, nke ahazigharịrị ka o nweta agba anụnụ dị omimi nke a na-adịkarịghị ahụ na mkpọ aluminum. Ibipụta ihe eji mmiri ojii nwee ọsọ dị elu nke jirinnụ ọcha na-eme ka eserese ndị ahụ pụta ìhè karịa. Mkpọ ọkọlọtọ 211 na-ejide ounce iri na abụọ (12).

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Broken Top Brewing Co Craft Beer Ngwungwu Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable