Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya by Hai Zhu

Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya

by Hai Zhu

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya

Xijiu Silk Road Liquor bụ nhazi nkwakọba ngwaahịa maka mkpokọta mmanya nwere ụtọ Jiang nke na-echeta Ụzọ Silk. E ji porcelain a na-egbu maramara mee karama ahụ, ma o bu eserese porcelain iri nke ebe ndị ama ama iri dị n'akụkụ Ụzọ Silk. Eriri e ji ọla edo chọọ mma nke silk kpaliri echiche ya na-ekechi gburugburu ahụ karama ma na-eso ụzọ jikọtara ebe iri ndị ahụ ama ama. Mkpuchi ya dabere n'ụdị akara mgbaaka jade nke eze ukwu. A na-egosipụta setịakwụ ahụ n'ime igbe akpụkpọ anụ adịgboroja nwere ntụtụ bronz na aka njide. Akwụkwọ ime ahụ nwere okpukpu abụọ na-emeghe iji gosipụta ọnọdụ ebe iri ndị ahụ ama ama.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Xijiu Silk Road Liquor Nkwakọba Ngwaahịa Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.