Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu by Yanhui Zhang

Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu

Ederede Akwụkwọ: Gui Ba Fang bụ atụmatụ ngwugwu maka mmanya baijiu nke ndị China. Atụmatụ a na-esite n'ọdịbendị nka na akụkọ ihe mere eme nke Tang Dynasty. Isiokwu a sitere n'akụkọ banyere eze Tang na-anabata ndị ọbịa si n'ọtụtụ ala. A na-eji ederede ọdịbendị (calligraphy), ịsụ akara (seal cutting) na ihe atụ nkà Dunhuang fresco mee ihe na igbe onyinye na karama ahụ. Karama ụrọ ahụ nwere akụkụ asatọ (octagonal) na-egosi nnabata site n'akụkụ niile. N'ime igbe ahụ, ihe osise na-egosi eze na-akpọrọ ndị ọbịa oriri. A pụrụ ichekwa igbe ahụ na karama ahụ ma jiri ha mee ihe ọzọ dịka ihe ịchọ mma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gui Ba Fang Ọrụ Bụ Isi: Ngwugwu Baijiu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensions & Packaging: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tags: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Production Technology: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Design Challenge: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Research: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiration: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Project Duration: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Operation Flow: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Image Credits: Zhang Yanhui
Zhang Xintong
Wang shijie