Altitude Series Akara Mmanya nke Yanhui Zhang

Ihe emepụtara bụ Altitude Series Akara Mmanya nke Yanhui Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2023

Altitude Series Akara Mmanya

nke Yanhui Zhang

Onye Ahịa: Wuhan Pufine Creative Technology Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #141117

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Altitude Series Akara Mmanya

Altitude Series bụ akara mmanya e mepụtara maka mmanya ndị si na mpaghara Shangri-La, nke sitere mmụọ n'ụdị maapụ akụ dị n'akụkọ njem ihe omume. Akara ahụ na-eji maapụ ịdị elu iji gosipụta ịdị elu dị elu na latitude dị ala nke ebe a na-akụ mkpụrụ vaịn. Ọnụọgụ nhazi na ọnụọgụ ịdị elu na-egosi ogo na ọkwa nke mmanya ọ bụla. Agba atọ na-ezo aka na gburugburu ebe obibi mpaghara ahụ, ebe ọlaọcha nọchiri snoo, acha anụnụ anụnụ nọchiri ọdọ mmiri na oji nọchiri mbara igwe abalị. Nhazi ọlaedo ndị e buliri elu ntakịrị na-eme ka ọ dị mfe ịmata ọkwa ọ bụla. A na-eji obibi akwụkwọ ultraviolet arụ ọrụ n'akwụkwọ pụrụ iche nwere udidi gbagọrọ agbagọ dị nro nke na-atụgharị ìhè.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Altitude Series Akara Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Altitude Series Akara Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Altitude Series Akara Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Nha & Mkpuchi: Width: 90MM, height: 95MM
Mkpado: Shangri-La, treasure, map, poster, wine, packaging design
Teknụzụ Mmepụta: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Ịma Aka Imepụta: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Nchọpụta: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Mkpali: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Oge Ọrụ: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Usoro Ọrụ: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Ndị Otu: Creative Director: Xia Ling
Designer: Wang Yang
Asụsụ Foto: Creative Director: Xia Ling