Borjomi Ngwugwu Mbipụta Ole na Ole by Antonia Skaraki

Borjomi Ngwugwu Mbipụta Ole na Ole by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Borjomi Ngwugwu Mbipụta Ole na Ole

by Antonia Skaraki

Client: Borjomi

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Borjomi Ngwugwu Mbipụta Ole na Ole

Ịma jijiji siri ike, ọkụ egwuregwu nke na-achọ mbara igwe Borjomi mma, na ihe kacha mkpa nwere ọnọdụ dị ukwuu, bụ ele. Dibịa ghọrọ akara nke omenala Georgia. Akara anya nke "Nnukwu Ihe Nmeghachi Ọhụrụ". Borjomi yi ìhè mmemme na ele, si n'okpukpu bilie, si na mmiri na-asọ ọsọ pụta. Gburugburu ya, obe Bolnisi dị na mmiri, etiti nke ndụ. Ahịrị eke na ahịrị ọkụ egwuregwu na-agbawa na-ejikọta ọnụ, na-egosi mmegharị. Agba ọbara ọbara na-eme ka emume sie ike karị, ma mmiri na-ama jijiji site n'ụda ịma jijiji nke okike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Borjomi Ngwugwu Mbipụta Ole na Ole meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Borjomi Ngwugwu Mbipụta Ole na Ole ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Borjomi Ngwugwu Mbipụta Ole na Ole na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris