Kellipops Mkpọchi Ngwaahịa nke Antonia Skaraki

Ihe emepụtara bụ Kellipops Mkpọchi Ngwaahịa nke Antonia Skaraki bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

Kellipops Mkpọchi Ngwaahịa

nke Antonia Skaraki

Onye Ahịa: Viap

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Kellipops Mkpọchi Ngwaahịa

Afọ Ojuju; Ọchịchọ; Chocolate kpamkpam. Cheta Charlie na Ụlọ Ọrụ Chocolate ahụ. Kedu ka otu ụbọchị n'ebe ahụ ga-adị? Swiiti chocolate ndị ahụ ga-esi n'okpokoro ha pụta ma jiri ume dị ukwuu, ha ga-agba gị egwu gburugburu, na-akpọ gị ka gị na ha gbaa egwu ma mee ka ha bụrụ nke gị. Nke mbụ, ndị mmebe hụrụ ha n'echiche ha ma nụkwa ka ha gbawara. Ha lerịrị ha anya site n'okpokoro ha ma ha gwara mkpụrụ obi okwu. Mgbe ahụ ka ha mebere ha. Site n'ụda ha, ọdịdị ha, ihe nke mmiri ozuzo, na agba siri ike ndị na-eti mkpu maka ọchịchọ ha na-enweghị njedebe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Kellipops Mkpọchi Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Kellipops Mkpọchi Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Kellipops Mkpọchi Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Nha & Mkpuchi: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Mkpado: Rebranding, packaging design, snack, chocolate snack
Teknụzụ Mmepụta: Plastic Doypack
Mkpali: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Oge Ọrụ: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Ndị Otu: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas