The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha by Jiaxin Lv

The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha

by Jiaxin Lv

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha

Ederede Akwụkwọ: Asụsụ nke Mmetụta na Oge bụ atụmatụ ngwugwu achịcha nke ji okooko osisi dị ndụ mee ihe ngosi anya nke ịdị ọhụrụ. A na-etinye igbe okooko osisi a na-ahụta anya n'elu ngwugwu ahụ, nke enwere ike ịse pụta, meghee, ma wepụ maka ojiji ọzọ. Ka okooko osisi ahụ na-agba na-akpọnwụkwa, ndị ọrụ nwere ike ikpe ma achịcha ahụ ka dị ọhụrụ. E ji kaadịbọọdụ siri ike nke enwere ike ịmegharị eme mkpuchi ndịda, ebe e ji ihe mmaghe nke enwere ike ị-ere ere wuo igbe okooko osisi ahụ iji belata ojiji rọba (plastic). Ngwugwu ahụ dị santimita 15 site na 15 ruo 15. Okooko osisi dị ndụ na-anọchi anya ihe eji eke ihe ma na-etinyekwu isi ihe mgbe e ji achịcha ahụ nye onyinye.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Language of Emotion and Time Ọrụ Bụ́ Isi: Ngwugwu Achịcha na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.