Prakrishi Nkwakọ Mmanụ Aṅụ by Vishal Vora

Prakrishi Nkwakọ Mmanụ Aṅụ by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Prakrishi Nkwakọ Mmanụ Aṅụ

by Vishal Vora

Client: Prakrishi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Prakrishi Nkwakọ Mmanụ Aṅụ

Prakrishi bụ atụmatụ nkwakọ maka ụdị mmanụ aṅụ isii nwere ụtọ dị iche iche. Ụdị a na-agbatị aha njirimara dịbu adị ma na-edobe ụdị ya dị mfe na oghere ọcha buru ibu. Akara e sere n'ụdị nku aṅụ ka e ji mee ihe dị ka isi ihe ngosi anya. Akara ahụ na-enye ụdị mmanụ aṅụ a njirimara pụrụ iche ma na-enyere ndị na-azụ ahịa aka ịmata ụtọ isii ahụ iche iche na shelf. A na-etinye mmanụ aṅụ ọ bụla n'ime karama enyo nke ịdị elu ya bụ milimita 180 na obosara ya bụ milimita 100. E biri akara karama ahụ na mkpuchi okwuchi ya n'akwụkwọ ọcha nke okike nwere elu na-adịghị mụrụ amụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Prakrishi Nkwakọ Mmanụ Aṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Prakrishi Nkwakọ Mmanụ Aṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Prakrishi Nkwakọ Mmanụ Aṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)