Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu by Yunlin Dai, Chenchen Li and Ruidong Hua is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.
BronzNgwungwu· 2023
Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu
by Yunlin Dai, Chenchen Li and Ruidong Hua
Client: Jiangsu Shuanggou Distillery Co., Ltd
Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category
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The Design
About Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu
Ederede Akwụkwọ: Shuang Gou Sheng Fang bụ nhazi ngwụgwụ maka manya ọka China. Ngwụgwụ a na-ejide karama abụọ dị iche iche. Karama nta dị n'elu nwere manya nke ọkwa alkohol ya bụ pasent iri isii na asatọ (68%), ebe karama ukwu dị n'ala nwere manya ike ọkara. Enwere ike ịṅụ karama ọ bụla naanị ya, ma ọ bụkwanụ agwakọta manya abụọ ahụ n'efu iji mepụta ụtọ dị iche iche. Mkpuchi abụọ e ji ABS na PE mee ka e ji rose gold machie ha, jikọtakwara ha site na mkpọchi na-egbochi mgbapụ na-emekwa ka imepe ya dịrị mfe. A na-achọ igbo ya na karama ndị ahụ mma site n'ụdị nkume dị oké ọnụ ahịa nke sitere n'echiche site n'elu ụlọ mmepụta manya ochie.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Shuang Gou Sheng Fang Ọrụ Bụ Isi: Ngwụgwụ Ihe Ọṅụṅụ Na-egbu Egbu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Dimensions & Packaging
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - Design Challenge
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - Research
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - Inspiration
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Project Duration
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - Operation Flow
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
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