Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2023

Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu

Gui Jiu Shi Jia bụ nhazi ngwugwu maka mmanya baijiu nke ndị China. Karama ahụ dị square n'ihu, ebe anya si n'elu na-agwakọta ụdị square na okirikiri. Ọdịdị ya na-egosipụta echiche ọdịbendị nke jikọtara ụkpụrụ siri ike na echiche mfe ime ihe. Akwụkwọ mkpado ahụ na-ebu ụdị nnụnụ nabata nke batik si Guizhou, akara ọdịbendị nke ọbịbịa ọma. A na-emecha karama ahụ site na ịgba ya ihe, ọkụ na ịsa ya ehihie, ebe a na-eji akpụkpọ anụ kpuchie olu karama ahụ. Igbe ahụ na-eji akwụkwọ pụrụ iche, bọọdụ fiber, mgbawa ọla ọcha na akara metal. Usoro koodu anọ na-akwado mgbochi megide iji ngwugwu ụgha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Gui Jiu Shi Jia Ngwugwu Mmanya na-egbu Egbu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu