Shguijiu Dian Mkpuchi Karama Baijiu nke Liang Chen

Ihe emepụtara bụ Shguijiu Dian Mkpuchi Karama Baijiu nke Liang Chen bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2023

Shguijiu Dian Mkpuchi Karama Baijiu

nke Liang Chen

Onye Ahịa: Shanghai Guijiu Group Co., Limited.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Shguijiu Dian Mkpuchi Karama Baijiu

Shguijiu Dian bụ nhazi mkpuchi maka Baijiu onyinye dị elu nke sitere na Shanghai. Ọdịdị ya sitere n'ike mmụọ nsinye nke Shanghai Tower, ụlọ kachasị ogologo na China. Karama kristal na mkpuchi ígwè na-egbuke egbuke dịka enyo na-apụta dịka otu ọdịdị, nwere ụzọ gbagọrọ agbagọ na-agba gburugburu na profaịlụ na-adịghị nha nhata. Igbe mpụta ahụ bụ nke e ji ọlaọcha techie ma nwee ụdị okirikiri, nwere elu gbagọrọ agbagọ na-enweghị usoro. Igbe mpụta ahụ tụrụ 110 mm n'obosara na 330 mm n'ogologo, ebe karama ahụ tụrụ 80 mm n'obosara na 300 mm n'ogologo. Enwere ike idobe ma gosipụta akụkụ abụọ ahụ, nke na-ebelata mkpofu ihe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Shguijiu Dian Mkpuchi Karama Baijiu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Shguijiu Dian Mkpuchi Karama Baijiu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shguijiu Dian Mkpuchi Karama Baijiu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Nha & Mkpuchi: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Mkpado: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Teknụzụ Mmepụta: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Ịma Aka Imepụta: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Nchọpụta: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Mkpali: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Oge Ọrụ: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Usoro Ọrụ: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Ndị Otu: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Asụsụ Foto: Creative Director: Chen Liang