Ọlaọcha Ngwungwu · 2023
Snow Zero Nkwakọ Ngwaahịa Ihe Ọṅụṅụ
by China Resources Snow Breweries Ltd.
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 30,143
- Verification code C0BB4EA7BB · Verify this award
Colors
About Snow Zero Nkwakọ Ngwaahịa Ihe Ọṅụṅụ
Snow Zero bụ atụmatụ nkwakọ ngwaahịa maka mmiri sparkling siri ike nke nwere mmanya dị ala na kalori dị ala. Aha ahụ Zero na-ezo aka n'etiti abalị, nke a na-ahụ dị ka njedebe na mmalite. Akara enweghị ngwụcha (infinity) dị na ngwugwu ahụ na-egosipụta echiche nke ịga n'ihu. E ji mmetụta liquid metal nwere akụkụ atọ mee ka ọnụọgụgụ 0 pụta ìhè iji gosi ụtọ dị fechaa ma na-atụte ahụ. Ihe osise ndị dị n'elu karama ndị ahụ si n'ụdị nka anya ndị ọsụ ụzọ nweta ọdịdị nke ọdịnihu. Karama ndị ahụ nwere ọdịdị dobe mmiri nwere ike ijikọta ọnụ n'ọnụ, nke mere na karama abụọ na-emepụta akara enweghị ngwụcha ọhụrụ. A na-eji mkpọ aluminom na karama enyo eme ihe.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Snow Zero Nkwakọ Ngwaahịa Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Snow Zero Nkwakọ Ngwaahịa Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Snow Zero Nkwakọ Ngwaahịa Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
