Ọlaedo Ngwungwu · 2023
Snow Draft Beer Mkpuchi Biya
by China Resources Snow Breweries Ltd.
- Ihe Nrite A' Design Award nke Ọlaedo 2023 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 53,797
- Verification code 6520703EB8 · Verify this award
Colors
About Snow Draft Beer Mkpuchi Biya
Snow Draft Beer bụ usoro mkpuchi maka biya draft nke malt dị ọcha, nke a na-emepụta dịka ite aluminum na karama enyo. Nhazi a na-agbaso ụzọ minimalist ma na-eji akwụkwọ ndụ akwụkwọ ndụ aurora na ọcha zuru oke dịka agba ndị isi. Eserese ahịrị nke malt, hops na mgbawa mmiri na-ezo aka na ihe atọ e ji agba biya. A na-eme ka etiti karama enyo ahụ dịtụ warara maka njide dị mma, ma e sepụtara ya mkpụrụedemede kaligrafi Chinese nke pụtara ọcha na draft. Karama ahụ na-ebu 460 ml ma ite ahụ na-ebu 500 ml. Nhazi a jikọtara ọnụ bụ iji gosipụta ịdị ọcha na ụtọ ọhụrụ.
About the Ihe Nrite A' Design Award nke Ọlaedo
Snow Draft Beer Mkpuchi Biya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Snow Draft Beer Mkpuchi Biya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Snow Draft Beer Mkpuchi Biya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
- Dimensions & Packaging
- Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm - Tags
- Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
- Research
- Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
- Inspiration
- To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
- Project Duration
- The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
- Operation Flow
- The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
