Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ by Luo Heng

Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ by Luo Heng is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ

Edemede Akwụkwọ: Happy Petty bụ nhazi ngwugwu maka nri pusi. Usoro a na-eji mkpụrụ ihe osise isii, ma agwa ọ bụla na-ejikọta na ụdị nri pusi dị iche iche. Uwe, agba, na ihe osise na-agbanwe site n'otu agwa gaa n'ọzọ, nke mere na ngwugwu ọ bụla nwere àgwà pụrụ iche. Agwa ndị a bụ ihe sitere n'onyinyo nke eserese ndị a ma ama na ndị a ma ama n'ụzụ ejiji. A na-eji agba na-egbu maramara iji dọrọ uche ma hapụ usoro nhazi ngwugwu nri anụ ụlọ ochie. Nhazi a bu n'obi igosipụta ibinakwụ ọnụ nke ndị mmadụ nke oge a na anụ ụlọ ha.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Happy Petty Ọrụ Bụ Isi: Ngwugwu Nri Anụ Ụlọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd