Ọlaọcha Ngwungwu · 2023
Hainan Beer Nkwakọba Ngwaahịa Biya
by China Resources Snow Breweries Ltd.
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 31,595
- Verification code 8910339AFF · Verify this award
Colors
About Hainan Beer Nkwakọba Ngwaahịa Biya
Hainan Beer bụ nhazi nkwakọba ngwaahịa biya sitere na mmụọ nsirite nke odida obodo na omenala Hainan. Karama enyo ahụ nwere ụkpụrụ atụnyere elu ndị e sere site na ebili mmiri oké osimiri, ụgbọ mmiri na-akwọ ọkwọ, ụlọ ọkụ ndụmọdụ ụgbọ mmiri, osisi aki oyibo na nnụnụ oké osimiri, ọdịdị ya dị gịrịgịrị na-enyekwa aka iji otu aka jide ya. E ji ink na-agbanwe agba site na okpomọkụ bipụta mkpọ aluminium ahụ, nke mere na ụkpụrụ akara nzipu ozi na-apụta nwayọọ nwayọọ ka okpomọkụ na-ebelata n'oge a na-etinye ya na friji. E ji akwụkwọ kraft mee igbe dị n'èzí ahụ ma kpụọ ya ka ọ dị ka akpa njem. Nkwakọba ngwaahịa a na-ejikọta biya ahụ na ọdịdị obodo ahụ nakwa na ụdị ndụ obodo ahụ dị jụụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Hainan Beer Nkwakọba Ngwaahịa Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Hainan Beer Nkwakọba Ngwaahịa Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Hainan Beer Nkwakọba Ngwaahịa Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
