Platinum Ngwungwu · 2023
Liang Bai Kai Mkpuchi Mmiri Ọṅụṅụ
by Tiger Pan
- Ihe Nrite A' Design Award nke Platinum 2023 in Ngwungwu
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Mkpuchi Mmiri Ọṅụṅụ
Liang Bai Kai bụ karama enyo emere maka mmiri ọṅụṅụ e siri esi ma jụọ oyi. Aha ahụ na-ezo aka na mmiri e siri esi nke jụrụla oyi, ihe ọṅụṅụ a na-aṅụkarị na China kemgbe ogologo oge. Karama ahụ enweghị akara aha ọ bụla. Kama nke ahụ, e degharịrị eserese sitere n'eserese ochie nke ọchịchị Song a na-akpọ Riverside Scene from Tsingming ma tinye ya n'enyo ahụ site n'usoro obibi akwụkwọ nke ji okpomọkụ ebufe ihe. E kewara eserese ahụ n'etiti karama iri na abụọ, nke na-anọchi anya awa iri na abụọ nke omenala. Elu enyo ahụ na-atụkwasị nchapụta na ọdịdị elu. Karama ọ bụla dị milimita 313 n'ogologo na milimita 76.5 n'obosara.
About the Ihe Nrite A' Design Award nke Platinum
Liang Bai Kai Mkpuchi Mmiri Ọṅụṅụ meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Liang Bai Kai Mkpuchi Mmiri Ọṅụṅụ na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Liang Bai Kai Mkpuchi Mmiri Ọṅụṅụ bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
