Zhong Yuan No. 1 Nkwakọba Tii by Tiger Pan

Zhong Yuan No. 1 Nkwakọba Tii by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Zhong Yuan No. 1 Nkwakọba Tii

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Zhong Yuan No. 1 Nkwakọba Tii

Zhong Yuan No. 1 bụ nhazi nkwakọba maka tii Maojian, tii ọdịnala ndị China nke a na-akụ n'ubi ndị e wuru n'usoro nkwụsa ugwu. N'ihi na ụtọ tii a dị nro ma dị nwayọọ, e mere ka nkwakọba ahụ dị nwayọọ ma maa mma n'ụzọ pụrụ iche. E ji tinplate mee ite tii ahụ, jiri embossing na ntinye ọlaedo chọọ ya mma, ma jikọta ngwụcha matte na varnish ọnụ. Ọdịdị okpuchi nke ite ahụ na-echetara onye na-aghọrọ tii yi okpu. E ji akwụkwọ ahaziri ahazi mee igbe dị n'èzí, a na-ejikwa eriri e hiere ehie mechie ya, nke sitere n'oghere windo nke ụlọ ochie ndị ọrụ ugbo tii nweta mmụọ nhazi ya. Ezigbo akwụkwọ tii ka e ji chọọ eriri ahụ mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Zhong Yuan No. 1 Nkwakọba Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zhong Yuan No. 1 Nkwakọba Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zhong Yuan No. 1 Nkwakọba Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan