Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by E2W Studio

Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ by E2W Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

by E2W Studio

Client: E2W Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Momenten bụ nhazi ngwugwu maka mmanya na-agba afụfụ nke enweghị shuga, nke a na-ere n'ime mkpọ dị warawara. Aha ahịa a na-ezo aka n'oge kwesịrị ekwesị iji ṅụọ ya, ọ bụghị oge dị mkpirikpi ma ọ bụ oge gafeworo. Njirimara mmụta anya ya ka a tọrọ ntọala site na ndị ihe oyiyi a na-akpọ "bubble monsters," bụ ndị e site na obere ihu e ji akara mkpụmkpụ (punctuation marks) mepụta ha nyere echiche. Ọdịdị ihe oyiyi ọ bụla na-egosipụta ụtọ ihe ọṅụṅụ ahụ, ebe ọdịdị dị gburugburu na-anọchi anya ụtọ dị nro ma ọdịdị dị nkọ na-anọchite ụtọ ndị siri ike, nke na-enyere ndị na-azụ ya aka ịchọpụta ụtọ ha kacha masị ha. Otu usoro nkesa a na-akpọ KAI na-agbatịkwa otu uzo mmemme na egwuregwu ahụ. Emechara nhazi a n'afọ 2021.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Momenten Ọrụ Bụ Isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A