Effortless Nhazi Mkpuchi Ngwaahịa by E2W Studio

Effortless Nhazi Mkpuchi Ngwaahịa by E2W Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Effortless Nhazi Mkpuchi Ngwaahịa

by E2W Studio

Client: E2W Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Nhazi Mkpuchi Ngwaahịa

Effortless bụ nhazi mkpuchi ngwaahịa maka akara ngwaahịa nlekọta ntutu isi ahaziri iche maka onye ọ bụla. Akara ngwaahịa a na-enye ihe karịrị usoro ngwọta nlekọta ntutu isi 300 zuru oke dabere n'ụdị ntutu isi, gburugburu ebe obibi na omume nhazi ntutu. Mkpuchi ahụ bu naanị ozi gbasara ọrụ ya, nke a haziri n'usoro doro anya nke anya na-ahụ, ka ọrụ na ọdịdị jikọọ ọnụ dịka otu ihe. Akara logo ahụ na-eji ụdị mkpụrụedemede humanist sans serif, ma akara ahụ jikọtara mkpụrụedemede E na ahịrị ihe ọ̀tụ̀tụ̀ zuru oke. Usoro grid na-agbanwe agbanwe dabere na nha 1 ruo 1.414 na-eduzi nhazi ọ bụla. Mkpuchi ọ bụla tụrụ 52 mm n'obosara, 52 mm n'omimi na 190 mm n'ogologo elu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Effortless Nhazi Mkpuchi Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Effortless Nhazi Mkpuchi Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Effortless Nhazi Mkpuchi Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A