Mouled Bonbon Ngwugwu Oge Ụfọdụ nke Kamal Rizk - Bold Branding

Ihe emepụtara bụ Mouled Bonbon Ngwugwu Oge Ụfọdụ nke Kamal Rizk - Bold Branding bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

Mouled Bonbon Ngwugwu Oge Ụfọdụ

nke Kamal Rizk - Bold Branding

Onye Ahịa: Voila Dessert shop

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #147557

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mouled Bonbon Ngwugwu Oge Ụfọdụ

Nke a bụ nhazi ngwugwu maka swiiti akị nke bonbon pụrụ iche nke a na-emepụta naanị maka mmemme Mouled. Echiche nhazi a dabere n'ụdị bonbon a fụchiri afụchi nke e megharịrị ka ọ dabara n'ogologo tube ahụ. Onye nhazi ahụ mere ka emume omenala Mouled dị mfe site n'ime ya ka ọ bụrụ ihe ngosi dị mkpa ole na ole site n'iji ahịrị geometric doro anya. O kere Nwa bebi, Knight, Ịnyịnya, Anya Ọjọọ, na Nduru site n'iji ngọngọ agba ndị mara mma. Site n'iji otu ụdị geometric ahụ, o kere mkpụrụ edemede Mouled Bonbon siri ike na-ejikọta echiche ahụ ọnụ. Mouled Bonbon a bụ ụzọ ọgbara ọhụrụ e si ahụ emume omenala oge ochie.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Mouled Bonbon Ngwugwu Oge Ụfọdụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mouled Bonbon Ngwugwu Oge Ụfọdụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mouled Bonbon Ngwugwu Oge Ụfọdụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Nha & Mkpuchi: Tube Width 100 x Diameter 100 x Height 270
Mkpado: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Teknụzụ Mmepụta: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Ịma Aka Imepụta: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Nchọpụta: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Mkpali: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Oge Ọrụ: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Usoro Ọrụ: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Ndị Otu: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Asụsụ Foto: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022