Namito Onyonyo Agwa Ihe Egwuregwu Nka nke Ge Zhang

Ihe emepụtara bụ Namito Onyonyo Agwa Ihe Egwuregwu Nka nke Ge Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu.

ỌlaedoMgbasa Ozi Azụmaahịa· 2023

Namito Onyonyo Agwa Ihe Egwuregwu Nka

nke Ge Zhang

Onye Ahịa: Ge Zhang

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Mgbasa Ozi Azụmaahịa

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #149033

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Namito Onyonyo Agwa Ihe Egwuregwu Nka

Namito bụ onyonyo ihe egwuregwu nka mebere maka ojiji azụmahịa. Namito bụ nwa agbọghọ nwere egbugbere ọnụ yiri mkpụrụ piich, ntutu isi na-acha uhie uhie yiri ero na ihe okpu isi yiri ntị oke bekee. O yi uwe uhie uhie ma na-eguzo na-etinye aka ya n'akpa uwe ya, mechie anya ya. Egbugbere ọnụ ya nke gbagọrọ agbagọ na-akpụ obi abụọ na mkpụrụedemede X, nke bụ akara ịhụ ụwa n'anya ma na-ajụ ihe ọjọọ. Agwa a na-apụta na foto, vidiyo, ihe ngosi na ngwaahịa e biri ebi. Ebumnuche Namito bụ ibelata nrụgide uche na ịgba ndị mmadụ ume ka ha bụrụ onwe ha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Namito Onyonyo Agwa Ihe Egwuregwu Nka meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Namito Onyonyo Agwa Ihe Egwuregwu Nka ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Namito Onyonyo Agwa Ihe Egwuregwu Nka na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Nha & Mkpuchi: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Mkpado: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknụzụ Mmepụta: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Ịma Aka Imepụta: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Nchọpụta: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Mkpali: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Oge Ọrụ: Since 2021, China
Usoro Ọrụ: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Ndị Otu: Ge Zhang
Asụsụ Foto: Beijing JiuPin Technology Co., Ltd.