Spicy Shrimp Soybean Sauce Mkpuchi Ihendori by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Mkpuchi Ihendori by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2023

Spicy Shrimp Soybean Sauce Mkpuchi Ihendori

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Mkpuchi Ihendori

Spicy Shrimp Soybean Sauce bụ nhazi mkpuchi maka ihendori isha. N'adịghị ka ngwaahịa ndị yiri ya nke na-eji agba siri ike na ndị pụtara ìhè, mkpuchi a na-agbaso ụzọ dị mfe na nke okike. Mkpuchi mpụta na-egosipụta mkpụrụedemede isha nke edere n'ụdị kaligrafi dịka isi ihe atụ ya. Ite dị n'ime nwere akara nwere eserese ahịrị dị mfe. Ụdị nkata azụ dị nro na-enye ngwaahịa ahụ àgwà na-ekpo ọkụ na nke okike. Mkpuchi ahụ dum enweghị plastik na-adịghị ere ere, nke na-ebelata mmebi na-erute osimiri na ala. Nhazi a na-achọkwa ime ka a mata banyere ichebe gburugburu ebe obibi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Spicy Shrimp Soybean Sauce Mkpuchi Ihendori meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Spicy Shrimp Soybean Sauce Mkpuchi Ihendori ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Spicy Shrimp Soybean Sauce Mkpuchi Ihendori na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020