Patisserie Chez Mikki Nkwakọ Ngwaahịa by Sherry Kuo

Patisserie Chez Mikki Nkwakọ Ngwaahịa by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2023

Patisserie Chez Mikki Nkwakọ Ngwaahịa

by Sherry Kuo

Client: Patisserie Chez Mikki

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

12,283

Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Nkwakọ Ngwaahịa

Patisserie Chez Mikki, ihe na-atọ ụtọ nke dabeere na Tokyo, bu n'obi kewaa onwe ha n'ahịa asọmpi site na nhazi nkwakọ ngwaahịa ọhụrụ. Ebumnobi ya bụ iji guzobe ebe a na-ere ihe dị iche ma wusie onyonyo ika ike site n'ịmepụta njirimara siri ike nke nwere ọdịdị anya jikọtara ọnụ nke na-eme ka ọpụrụiche nke ngwaahịa ọ bụla pụta ìhè. Nhazigharị nke a rụpụtara na-egosipụta agba pastel na ozi dị egwu nke na-emepụta njikọ mmetụta uche na ndị na-azụ ahịa, na-eduga n'ịbawanye ahịa ahịa na-akwado obodo ebe ọ bụ na e webatara atụmatụ ọhụrụ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Patisserie Chez Mikki Nkwakọ Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Patisserie Chez Mikki Nkwakọ Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Patisserie Chez Mikki Nkwakọ Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe