Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
ỌlaọchaMgbasa Ozi Azụmaahịa· 2023
Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mgbasa Ozi Azụmaahịa Category
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The Design
About Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị
Rockstar Spotlight Studios bụ ụlọ ọrụ ndekọ egwu na-agagharị agagharị e mepụtara dịka ahụmahụ akara ngosi maka ndị ọbịa na ndị bi na Venice Beach, California. Nrụnye a gụnyere Unplugged Mood Booth ma e gosipụtara ya iji mee ka ọha mmadụ mata ụdị uto ọhụrụ nke Rockstar Unplugged. Ụlọ ọrụ a na-enye ndị na-ese ihe na-apụta ọhụrụ, ndị egwuregwu na ndị okike ndị ọzọ ebe ha ga-edekọ, gbanwee echiche na ịchọta mkpali. A sụgharịrị njirimara akara ngosi Rockstar ka ọ bụrụ ime ụlọ nwere akụkụ atọ, na-etinye ụdị akara ngosi, agba na ihe ngwụcha na mbadamba foam na-egbochi ụda, ngwa arịa, ihe mkpuchi oche na mbadamba akara ngosi e wepụtara ewepụta.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Rockstar Spotlight Studios Ụlọ Ọrụ Ndekọ Egwu Na-agagharị Agagharị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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