Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya

Zhenjiu Zhencang bụ ihe nkwakọ na ngosipụta maka mmanya baijiu nke ndị China. Karama ndị ahụ na-adabere n'elu tre e mere ka ọ dị ka okpokoro pearl, ụdị sitere na mmụọ nsinye nke eserese ahụ bụ The Birth of Venus. Ọdịdị ya n'ozuzu na-echetara ụgbọ mmiri na-akwọ akwọ na-aga n'elu ebili mmiri. A pịrị ebe a na-eme mmanya oge ochie n'elu ntọala kristal, nke ọkụ LED na-enwu na-egosi ogologo akụkọ ihe mere eme nke onye na-emepụta ya. E jikọtara ígwè, osisi, PMMA na plastik iji mepụta ihe a na-achịkọta achịkọta. Isiokwu pearl ahụ na-egosipụta echiche akara ngosi ahụ nke ịdị elu na ịdị oke ọnụ ahịa, ebe ọ bụ na ime mmanya na nkpụpụta pearl bụ usoro abụọ na-eme nwayọọ nwayọọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zhenjiu Zhencang Chinese Baijiu Nkwakọ Ngwaahịa Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release