Ọlaedo Ngwungwu · 2023
Shochu X Nhazi Nkwakọ Ngwaahịa
- Ihe Nrite A' Design Award nke Ọlaedo 2023 in Ngwungwu
- CLIENT: Shochu X
- Estimated Number of Design Views: 40,002
- Verification code E64A906FB7 · Verify this award
Colors
About Shochu X Nhazi Nkwakọ Ngwaahịa
Ezubere maka rebranding nke Shochu X, ụlọ ọrụ na-emepụta uru ọhụrụ site n'echiche nke oge a maka shochu, mmụọ ọdịnala emepụtara na mpaghara Kyushu, Japan. E lekwasịrị anya n'eziokwu na ika a abụghị naanị na-enye uru nke ihe ọṅụṅụ na-aba n'anya na-aba n'anya ma na-ejikwa mmekọrịta dị na omenala na ụdị ndụ. Ejiri mmụọ Western dị ka ụdị karama na labelụ, mana gbakwunyere eserese eserese nwere ụkpụrụ ụdị Japanese na ọmarịcha ọmarịcha iji gosipụta njikọ ọdịnala dị n'etiti West na East na ụmụ amaala zuru ụwa ọnụ& # 039; obi ụtọ nke ịbụ ndị mmadụ na-ejikọta site na shochu a.
About the Ihe Nrite A' Design Award nke Ọlaedo
Shochu X Nhazi Nkwakọ Ngwaahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Shochu X Nhazi Nkwakọ Ngwaahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shochu X Nhazi Nkwakọ Ngwaahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Image Credits
- Saga inc.
