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Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama by Salvita Bingelyte

Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.


IgweNgwungwu· 2023

Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama

by Salvita Bingelyte

Client: Salvita Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama

Ederede Akwụkwọ: Nu Us bụ mbọọsọ e chepụtara maka ihe nrịbama na-akwado ahụike nchekwa nke a na-ewere ugboro abụọ kwa ụbọchị. Ihe nkwakọ ahụ nwere karama abụọ: karama ọcha maka kapsul ụtụtụ na karama ojii maka kapsul abalị. Ọdịiche dị n'etiti ojii na ọcha na-eme ka ọ dịrị mfe ịmata kapsul abụọ ahụ ọnụ ọnụ. Akara anyanwụ na ọnwa e ji odo odo dee ka a kara na karama ọ bụla. Akara abụọ ahụ na-ejikọta ghọọ otu ọdịdị mgbe e tinyekọtara karama abụọ ahụ n'akụkụ ibe ha, na-egosi na a na-ewe kapsul abụọ ahụ ọnụ n'otu oge. E ji usoro screen print bipụta akwụkwọ mmado ahụ, jirikwa mkpụrụedemede ukwu dị mfe dee ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Nu Us Ọrụ Bụụzọ: Mbọọsọ Ihe Nrịbama maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging
Label is Width 163 mm x Height 60 mm
Tags
Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology
Screen printing
Design Challenge
The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research
Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration
Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration
Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow
Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits
Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)

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