Jelly Fresh Mkpọchi Ngwa Nri by Rodrigo Chiaparini

Jelly Fresh Mkpọchi Ngwa Nri by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Jelly Fresh Mkpọchi Ngwa Nri

by Rodrigo Chiaparini

Client: Chiapa Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Jelly Fresh Mkpọchi Ngwa Nri

Jelly Fresh bụ echiche mkpọchi maka usoro ngwa nri ntụ ntụ e mere maka nkwadebe azụ. E si n'ọdịdị nwata na-ere akwụkwọ akụkọ nweta mmụọ nke atụmatụ a, ọ na-echetakwa omenala ochie nke iji akwụkwọ kechie azụ dị ọhụrụ. E jikọtara foto nke nwata na-ere akwụkwọ akụkọ na typography, nhazi na ihe eserese iji mepụta njikọ na onye na-azụ ahịa. Usoro a gụnyere ụtọ atọ na ụdị mkpọchi abụọ, ya mere ngwa nri ndị a dị mfe iji na kichin. Nhazi ọgbara ọhụrụ na nke dị ọcha nwere agba pụrụ iche na-enyere mkpọ ndị a aka ịpụta ìhè na shelf.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Jelly Fresh Mkpọchi Ngwa Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jelly Fresh Mkpọchi Ngwa Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jelly Fresh Mkpọchi Ngwa Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin