Dog Yep Ngwakọta Nri Anụ Ụlọ by Rodrigo Chiaparini

Dog Yep Ngwakọta Nri Anụ Ụlọ by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Dog Yep Ngwakọta Nri Anụ Ụlọ

by Rodrigo Chiaparini

Client: Chiapa Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Ngwakọta Nri Anụ Ụlọ

Dog Yep bụ echiche ngwakọta maka ụdị nri nkịtị nkịta bara uru. Isi ihe dị na akara ngosi (logo) na-ekwu maka echiche na nkịta kwesịrị igwu egwu na ịnọgide na-arụ ọrụ, ọ na-emekwa ka ọdịdị nri ahụ n'onwe ya pụta ìhè. Ihe oyiyi ndị e sere na agba mara mma na-eme ka ọdịdị ngwaahịa ahụ na-atọ ụtọ ma na-eme ka ọ pụta ìhè n'ime ụlọ ahịa na n'ụlọ ahịa dị n'ịntanetị. A na-egosipụta nri nkịtị ahụ n'ọba e chọpụtara kwesịrị ekwesị maka ngalaba ahụ. Ebumnuche dị n'azụ Dog Yep bụ ịkwalite egwuregwu na ime ihe site na ịnye nri dị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Dog Yep Ngwakọta Nri Anụ Ụlọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Dog Yep Ngwakọta Nri Anụ Ụlọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Dog Yep Ngwakọta Nri Anụ Ụlọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin