Japanese Sake Nhazi Nkwakọ Ngwaahịa by Shinji Yaoita

Japanese Sake Nhazi Nkwakọ Ngwaahịa by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Japanese Sake Nhazi Nkwakọ Ngwaahịa

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Japanese Sake Nhazi Nkwakọ Ngwaahịa

Nke a bụ atụmatụ pụrụ iche emepụtara iji mee ncheta afọ 180 nke Hasegawa Sake Brewery. Afọ 180 nke ụtọ ọdịnala na nkà agafeela site n'ọgbọ, a na-ejikwa mgbanaka osisi ahụ dị ka isi ihe na-ahụ anya iji gosipụta akụkọ ihe mere eme na ọdịnihu. Agba nke igbe dị n'elu dum sitere na eserese ink gosipụtara omenala na okomoko. A na-ebipụta akara ngosi ncheta na ọla edo ka ọ dabara na crest ezinụlọ nke ebe a na-eme biya. Kalama dị n'ime bụ onyinyo ojii dị iche. Ihe siri ike nke karama ahụ na-egosipụta ịdị arọ nke ọdịnala na nkà na ụzụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Japanese Sake Nhazi Nkwakọ Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Japanese Sake Nhazi Nkwakọ Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Japanese Sake Nhazi Nkwakọ Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.