Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ by Wallrus Design Studio

Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ

by Wallrus Design Studio

Client: Wallrus Design Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

16,754

Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Oat Milk bụ nhazi ngwugwu maka ihe ọṅụṅụ mmiri ara sitere na osisi, nke e ji oat mepụta. Ngwugwu a bụ igbe kaadibọọdụ aseptic nke ogologo saịzị ya bụ 85 mm n'obosara, 85 mm n'omimi, na 230 mm n'ịdị ogologo, e jikwa usoro mbipụta flexographic tinye ihe osise n'elu ya. Foto ndị na-egosi ụmụ okorobịa na ụmụ agbọghọ na-ebi ndụ dị iche iche pụtara n'elu ngwugwu ahụ iji gosipụta ihe ọṅụṅụ ahụ dị ka ihe ọhụrụ nakwa ihe na-enye ahụ́ ike. E gosipụtakwara omume ahụike kwa ụbọchị n'ụzọ dị nro n'ime foto ndị a. Nhazi a bu n'obi ka ọ pụta ìhè n'elu shelf, ma na-akpọ ndị na-azụ ahịa bụ́ ndị na-amabeghị ụtọ oat milk ka ha nwaa ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Oat Milk Ọrụ Bụ́ Isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio