Zao from Xinghua Village Nkwakọba Mmanya by Chunyang Wang

Zao from Xinghua Village Nkwakọba Mmanya by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Zao from Xinghua Village Nkwakọba Mmanya

by Chunyang Wang

Client: Qiangyuanzao

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Zao from Xinghua Village Nkwakọba Mmanya

Zao nke sitere na Obodo Xinghua bụ nkwakọba e mere maka mmanya ndị China. Ụkpụrụ ihe osise bụ isi na-egosi usoro ịkụ ọka wiiti na ime ka ọ ghọọ mmanya. E jikọtara mkpụrụedemede China nke aha usoro ahụ na ụdị mkpụrụedemede Gothic nke Europe. Ahịrị dị gịrịgịrị na atụmatụ ịchọ mma na-ejikọta omenala na nhazi ọgbara ọhụrụ. Akara ahụ na-eji usoro mpịkọta ọlaọcha nwere ahịrị dị nro, ma igbe ahụ na-eji ahịrị gbara ọchịchịrị nke UV nke a pụrụ imetụ aka mata. Karama ahụ na-ahụ anya na-egosi agba doro anya nke mmanya ahụ. Ebumnuche nhazi a bụ igosi ndị na-eto eto na ndị si n'omenala dị iche iche mmanya ndị China.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Zao from Xinghua Village Nkwakọba Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zao from Xinghua Village Nkwakọba Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zao from Xinghua Village Nkwakọba Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang