Waggner Coffee Ngwungwu Kọfị by Wallrus Design Studio

Waggner Coffee Ngwungwu Kọfị by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2023

Waggner Coffee Ngwungwu Kọfị

by Wallrus Design Studio

Client: Wallrus Design Studio

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Waggner Coffee Ngwungwu Kọfị

Waggner Coffee bụ nhazi ngwungwu maka otu ụdị kọfị si Germany. E sere na akpa ahụ oyiyi windo osisi ochie nke Germany, e sere ya n'ụdị eserese ahịrị, ebe akara ahịa dị n'etiti ya. Akara ahụ na-egosi mgbada nọ n'ụlọ ya na-aṅụ kọfị, nwere ọkụ n'azụ ya, nke na-ezi ihe banyere ndị na-amụ anya n'abalị na-aṅụ kọfị. Nhazi a ka e biri ya site n'usoro obibi rotogravure n'elu akpa kọfị nke metal machiri, nke dị ihe dị ka 100 site na 70 ruo 280 millimita n'ogologo. Ebumnobi ya bụ ime ka ọ dị mfe ịmata akara ahịa ahụ n'elu shelf ụlọ ahịa jupụtara ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Waggner Coffee Ngwungwu Kọfị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Waggner Coffee Ngwungwu Kọfị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Waggner Coffee Ngwungwu Kọfị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio