Precious Pastries Mkpuchi Achịcha Pastry by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2023
Precious Pastries Mkpuchi Achịcha Pastry
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Precious Pastries Mkpuchi Achịcha Pastry
Precious Pastries bụ nhazi mkpuchi maka Bazhen Cake, achịcha pastry ọdịnala ndị China nke nwere ihe ndị dị oké ọnụ ahịa asatọ. Igbe dị n'èzí na aka nkeji akwụkwọ na-ejikọta ọnụ iji mepụta ọdịdị nnụnụ crane, nnụnụ nke na-anọchite anya ahụike na ogologo ndụ n'omenala Taoist nke ndị China. Nrụpụta ya na-echekwa gburugburu ebe obibi ma na-echekwa ego. Mgbe e meghere igbe ahụ, elu ya na-etolite onyogho zuru oke, ma akụkụ dị iche iche nke igbe anọ na-ejikọta ọnụ ghọọ otu foto ka ukwuu. Nhazi a na-ejikọta omenala nke akara ahịa dị otu narị afọ na mma anya nke ọwụwa anyanwụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Precious Pastries Mkpuchi Achịcha Pastry meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Precious Pastries Mkpuchi Achịcha Pastry ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Precious Pastries Mkpuchi Achịcha Pastry bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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