Lucky Forever Tea Ngwakọta Tii by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Ngwakọta Tii by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Lucky Forever Tea Ngwakọta Tii

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Ngwakọta Tii

Ederede Akwụkwọ: Lucky Forever Tea bụ atụmatụ ngwakọta akwụkwọ maka tii Pu-erh. Igbe ahụ nwere ntọala tii gburugburu ise, otu maka ụbọchị ọ bụla nke izu ọrụ. Ọnụ akwa mesh dị n'ime igbe na-enye ohere isuo tii mgbe ị na-aga ije, n'ọfịs ma ọ bụ n'oge njem. A na-ebipụta igbe akwụkwọ a na-adọpụta adọpụ ma jiri foil kaa ya akara. Ihe osise nke ụdị ọgbara ọhụrụ na-egosipụta ihe atụ ngosi omenala dị ka oke ọkụkọ mmiri (cranes), kịrịma, peony, agu ọcha (magpies), azụ koi, oriọna, na ọlaọcha e kpụrụ akpụ (ingots). Atụmatụ obi ụtọ a na-eburu ọchịchọ maka ọdịnihu ka mma. Ebumnobi bụ ime ka tii Pu-erh dị mfe ma na-adọrọ mmasị ndị na-eri ihe na-eto eto.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lucky Forever Tea Ngwakọta Tii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lucky Forever Tea Ngwakọta Tii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lucky Forever Tea Ngwakọta Tii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli