Neev Ngwugwu Ice Cream by Mohsen Koofiani

Neev Ngwugwu Ice Cream by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Neev Ngwugwu Ice Cream

by Mohsen Koofiani

Client: Neev

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

14,414

Verified Award Winner

Verify Award Status for #151980

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Neev Ngwugwu Ice Cream

N'ime atụmatụ a, nke e ji usoro egwu kpọọ aha, a na-agbalị ime ka ihe osise dị na ngwugwu ahụ na aha nke ọ bụla n'ime ngwaahịa ahụ kwekọọ. A na-ese ihe osise ndị a n'ụzọ dị mfe site n'usoro mara mma na agba dị iche iche dịka ụtọ nke ice cream ọ bụla si dị. N'ime atụmatụ nke ngwugwu a, e mepụtala mmekọrịta dị n'etiti egwu na ụtọ ice cream. Ebumnuche nke ngwugwu a bụ ijikọta mmetụta dị iche iche nke ige egwu ntị na iri ice cream. Ya mere, ị nwere ike ịchọ ịnweta ahụmịhe ahụ ma gee ntị n'otu egwu nwere otu isiokwu ahụ mgbe ị na-eri ice cream.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Neev Ngwugwu Ice Cream meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Neev Ngwugwu Ice Cream ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Neev Ngwugwu Ice Cream maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani