Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ by Mohsen Koofiani

Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ

by Mohsen Koofiani

Client: Hernuta Day

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ

Na mkpọchi ngwaahịa ahụ e mere, agwa Maazị Hernuta bụ otu n'ime njirimara pụrụ iche nke mkpọchi ngwaahịa a, bụ́ agwa na-achọ nchọpụta n'ụwa mkpụrụ akị. Njirimara ndị ọzọ nke imewe ahụ gụnyere ịdị mfe nke imewe mkpọchi ngwaahịa (ndabere ọcha nwere onyonyo n'ezie nke ngwaahịa ahụ na-eji onyonyo ojii na ọcha dị ka echiche efu). Mkpọchi ngwaahịa ọ bụla na-akọ akụkọ njem nlegharị anya ma n'otu oge ahụ, ị na-ahụ mkpọchi ngwaahịa na-agbanwe agbanwe na nke pụrụ iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hernuta Day Mkpọchi Ngwaahịa Mkpụrụ Osisi Akpọrọ Nkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani