The Wine Bag Ngwugwu nke Antonia Skaraki

Ihe emepụtara bụ The Wine Bag Ngwugwu nke Antonia Skaraki bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

The Wine Bag Ngwugwu

nke Antonia Skaraki

Onye Ahịa: The Wine Bag

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #152156

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka The Wine Bag Ngwugwu

E mere ya naanị maka Lidl, dịka Mbipụta Ole na Ole nke Ekeresimesi, AS mepụtara ngwugwu maka mmanya lita 1.5 n'ime igbe nke dị obere nkụ, maka onye ahịa bụ The Wine Barrel. E mere igbe ahụ ka ọ yie akpa aka, tinyere ihe ọla edo iji kpalite ọnọdụ mmemme ma nye mmetụta nke okomoko. Itinye ọdịdị akpụkpọ anụ weliri ọdịdị ya, na-enye ya mmetụta nke eziokwu na ịdị oke ọnụ. Iji mechaa mgbanwe ahụ, e jikọtara eriri na-acha uhie uhie dịka eriri ejide, na-enye eziokwu n'imewe akpa ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

The Wine Bag Ngwugwu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Wine Bag Ngwugwu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Wine Bag Ngwugwu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N\'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Nha & Mkpuchi: Paper Box Width 250mm x Depth 100mm x Height 185mm
Mkpado: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Teknụzụ Mmepụta: The package is a bag in box for wine. The outside is paperback.
Ịma Aka Imepụta: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Nchọpụta: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Mkpali: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Oge Ọrụ: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Usoro Ọrụ: Product was distributed in all Lidl supermarkets throughout Greece.
Ndị Otu: creative director: Antonia Skaraki and art director: Andreas Deskas