Daity Galaxy Mkpuchi Ice Cream by Mohsen Koofiani

Daity Galaxy Mkpuchi Ice Cream by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Daity Galaxy Mkpuchi Ice Cream

by Mohsen Koofiani

Client: Daity Galaxy

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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Colors

The Design

About Daity Galaxy Mkpuchi Ice Cream

Nhazi mkpọchi ice cream a na-akpọ ndị na-ekiri banye n'ụwa ịtụnanya nke echiche na ịrịba ama. Site n'ike mmụọ nwere onwe nke uche nwata, ọ na-akpali ncheta oge gara aga, ikpo ọkụ na ọṅụ n'obi ndị niile nọ n'afọ niile. Agba ndị na-enye ọṅụ na eserese ndị na-egwu egwu na-akọ akụkọ pụrụ iche na-akpọte nwata dị n'ime mmadụ. E mere nkọwa ọ bụla n'echiche zuru oke iji kpalie ịchọ ịma ihe, ebe ojiji nke usoro eserese mmiri na-agbakwunye ịdị nro, mmetụta, na omimi nka na nhazi ahụ n'ozuzu ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Daity Galaxy Mkpuchi Ice Cream meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Daity Galaxy Mkpuchi Ice Cream ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Daity Galaxy Mkpuchi Ice Cream na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging: Capacity: 600 ml ice cream,
Tags: Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration: This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow: The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents: Idea & Package Design: Mohsen Koofiani
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani