Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn nke Yanhui Zhang

Ihe emepụtara bụ Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn nke Yanhui Zhang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2024

Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn

nke Yanhui Zhang

Onye Ahịa: Wuhan PUFINE Creative Technology Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #152702

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn

Ederede Akwụkwọ: Pazhu Winery bụ nhazi ngwugwu maka mmanya vaịn a na-emepụta na Tibet. Igbe dị n'èzí na-eso ụdị ụlụ nke Potala Palace, ọcha uhie na okwute odo ka a na-eji dịka isi agba. A na-eji usoro obibipụta ihuoma ụzọ itoolu (nine color ultraviolet printing process) mee lebụl PET ahụ. E dere ụkpụrụ ngọzi na obi ụtọ, ọkọlọtọ ekpere, osisi ọkọn'jụ vaịn, na anụmanụ mpaghara n'ụdị mpaghara ahụ. Ọnụọgụ 3716 na-ezo aka n'ịdị elu ala ebe a na-akpụ mmanya ahụ. Mgbe e meghere igbe ahụ n'elu, ọdịdị ugwu gbara ya gburugburu na-apụta ìhè. Igbe onyinye ahụ dị milimita 112 site na 112 ruo na 380 n'ogologo.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pazhu Winery Ngwaahịa Mbunye: Ngwugwu Mmanya Vaịn maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Nha & Mkpuchi: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Mkpado: Tibet, extremely high altitude, national features, Pazhu Winery
Teknụzụ Mmepụta: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Ịma Aka Imepụta: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Nchọpụta: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Mkpali: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Oge Ọrụ: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Usoro Ọrụ: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Ndị Otu: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang