Yancha Ọrụ Bụ Isi: Ngwakọta Tii by Binguowenhua Binguowenhua1

Yancha Ọrụ Bụ Isi: Ngwakọta Tii by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Yancha Ọrụ Bụ Isi: Ngwakọta Tii

by Binguowenhua Binguowenhua1

Client: Yancha

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Ọrụ Bụ Isi: Ngwakọta Tii

Ederede Akwụkwọ: Yancha bụ atụmatụ ngwakọta e mepụtara maka tii e bu n'obi ịkwado ahụike ọgịrị ngigirisi. Ngwakọta a na-eso usoro dị mfe ma nwee ọdịdị dị jụụ, mara mma. Eji ese aka na-eji ọcha na-akọwa ihe iji nye ya àgwà ndị Ọwụwa Anyanwụ, ebe ihe ndeputa ya na-esote ụdị akwụkwọ mpịakọta ochie. Ihe eserese ndị dị n'elu ya na-egosi iri na abụọ usoro nkà ejiji aka e ji esi tii nke omenala. Igbe ahụ dị milimita 357 site na 168 gaa na 80. Atụmatụ a na-ejikọta usoro ochie ruo narị afọ na usoro mmepụta ọgbara ọhụrụ, ma gosipụta ngwaahịa ahụ n'ụzọ doro anya nye ndị na-azụ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Yancha Ọrụ Bụ Isi: Ngwakọta Tii meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Yancha Ọrụ Bụ Isi: Ngwakọta Tii ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Yancha Ọrụ Bụ Isi: Ngwakọta Tii maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu