Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya by Yamin Zhu

Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya

by Yamin Zhu

Client: Forty-Nine Union Design Department

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya

Karama ahụ e sere mma nke ukwuu, nke e ji mkpụrụedemede ndị China bụ́ "Xi" site n'akụkụ anọ dị iche iche chọọ ya mma, na-anọchite anya obi ụtọ na añụrị. Ụcha ya bụ́ uhie uhie ndị China na-egbuke egbuke na-eme ka o kwesị maka ememe mmemme. Njikọta dị n'otu nke okpu okirikiri na ahụ nwere akụkụ anọ na-egosipụta echiche amamihe ndị China oge ochie. Mgbe e jikọtara karama ndị a ọnụ, ha na-akpọlite akara obi ụtọ okpukpu abụọ a na-akwanyere ùgwù, nke na-anọchite anya ọmenala agbamakwụkwọ ọdịnala. Nhazi a abụghị naanị na-asọpụrụ ihe nketa omenala kamakwa na-eme ka ahụmịhe ndị na-eji ya dịkwuo mma, na-enye ọdịdị pụrụ iche dabara adaba nke ọma maka ijide ya n'enweghị nsogbu ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Xijiu Liquor Ngwugwo Mmanya Na-aba N'anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8