Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic by Creative Department

Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic by Creative Department is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic

Slimram bụ mkpuchi maka ngwa nkwado probiotic e mere maka ibelata úkwù ụmụ nwanyị. Ọdịdị igbe ahụ na-eso ụdị mgbagọ nke úkwù nwanyị, nke mere na a na-egosipụta ọrụ ngwaahịa ahụ n'ụzọ doro anya. Ụkpụrụ dị iche iche dị n'elu ya na-ezo aka na mgbanwe ndị dị na microbiome mmadụ. E jikọtara agba acha anụnụ anụnụ nke akara ahụ na agba nke abụọ ndị na-egbuke egbuke. E ji PET a pụrụ imegharị mee igbe ahụ, ọ dịkwa milimita 80 na 39 na 160. A na-etinye laser hot stamping na embossing n'elu ya. Ebumnuche nke atụmatụ a bụ ime ka ngwaahịa ahụ dị iche na igbe probiotic ndị ọzọ a na-ahụkarị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Life-Space Slimram Mkpuchi Ngwa Nkwado Probiotic bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen