Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta nke Xiao Ma Song Strategic Consulting

Ihe emepụtara bụ Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta nke Xiao Ma Song Strategic Consulting bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2024

Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta

nke Xiao Ma Song Strategic Consulting

Onye Ahịa: Xiao Ma Song Strategic Consulting Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta

Ederede Akwụkwọ: Wow Long Rice Crust bụ nhazi ngbọ maka nri nta osikapa achịcha ọdịnala ndị China. Nhazi a na-aza ajụjụ banyere myirịta ngwaahịa na onyonyo ahịa mepere emepe nke na-akawanye n'agbanyeghị n'ime ụdị nri nta a. Ngbọ ahụ na-egosipụta onye akụkọ ihe mere eme ndị China bụ Zhuge Liang, onye aha nkọwapụta ya kpaliri aha ahịa ahụ, ka e sere ya n'ụdị ihe ọchị egwuregwu (comic style). Ihu na-egosi mmasị karịrị akarị na okwu e kwuru bụ Wow na-ezo aka na ụdị agba nke nri nta a ji atagharị agatagharị. Aha ahịa Wo Long ka emelitere ọzọ ka ọ bụrụ Wow Long. E jikọtara akụkọ eserese na foto ngwaahịa ọnụ iji dọta ndị na-azụ ahịa dị obere afọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Wow Long Rice Crust Ọrụ Bụ Isi: Ngbọ Nri Nta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Nha & Mkpuchi: 220mmX50mmX320mm
Mkpado: Chinese,Wowlong,Rice,Crust
Teknụzụ Mmepụta: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Ịma Aka Imepụta: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Nchọpụta: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Mkpali: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Oge Ọrụ: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Usoro Ọrụ: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Ndị Otu: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Asụsụ Foto: Illustrator :Wang Dianhe